What Are Cookies?

A cookie is a small text file which, if you grant us permission to do so, we place on the browser of your computer or phone. You will be asked for permission when you first visit our site. Cookies allow us to analyse how you use our website and to recognise your computer when you visit our site again. Cookies allow our website to respond to you as an individual. Our website and web applications can tailor their operations to your needs, your likes and dislikes by gathering and remembering information about your preferences. For example, when you are filling in an order form, we can remember your address details so that you don't need to fill these in every time you visit the website.

Why Do We Use Cookies?

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. Some cookies are necessary for the website to function (for example, to keep track of the contents of your shopping basket). Other cookies are optional, and you can choose to accept or decline these cookies using the control panel that will appear when you visit the site. You can also click the Manage Cookie Preferences link at the bottom of the site to change your preferences at any time. If you prefer, you may be able to modify your browser settings to decline cookies automatically. This may prevent you from taking full advantage of our website.

What Cookies Do We Use?

Necessary Cookies and Preferences

These are first party cookies that collect and store the data that’s needed to complete an order and remember the preferences you make. By using our site, you consent to these being stored.

Analytics Cookies

These tell us how you use our site so we can learn and improve it for you. This includes the following:

• Google
  Google Analytics helps us understand how many visitors we have, and how they use our site. This data is anonymised. For more information, please refer here:
  https://policies.google.com/privacy?hl=en-gb.
• Hotjar
  Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site:
  https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar.

Marketing Cookies

These show us and our advertising partners which products you are interested in and show you relevant ads on their platform and other sites you visit. Our advertising partners may build a profile of your interests. This includes the following:

• Facebook
  Facebook tracks which products you are interested in and shows you relevant ads on their platform and other sites you visit by placing a cookie on your device. This enables us to understand your customer journey better, which in turn means that we can provide you with more relevant marketing information on Facebook such as advertisements. You can opt out at any time here:
  https://www.facebook.com/ads/preferences. For further details, please see Facebook’s privacy notice here:
  https://www.facebook.com/about/privacy/.

Links To Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

We include Facebook and Twitter buttons on our product pages which are also links. Use of these social media buttons is tracked.

Controlling Your Personal Information

For more information, please refer to our Privacy Notice.